Uploaded By L'viany Olol
When you first get on OCULUS official website, this first images comes up. The colour that is used for the background is black (used to bring out the main image) which gives something scary and evil to this page and it also stays in the concept of the genre that there are trying to represent which is horror. The film title was placed not directly at the top but a bit lower and it`s also written in the bigger font in order to bring it out from the rest of the writing that is on the page. Different fonts were used to show the importance of each word. For example PARANORMAL ACTIVITY and INSIDIOUS both have the same font right after the main title which tells us that they want to attract the audience by putting on the page other film`s that they might be familiar with.
The main image that they used is very good as you can see clearly that this is horror. This could attract the audience as the image shows that this film is interesting and might give them the sensation that they are looking for in a horror film.
There is then a sort of introduction after the page has loaded:
This is just a screenshot of the first page that is used for the introduction but they kind of played like a film so the images keep changing and so does the words that are at the top on the left side of this page. Sentences are given such as “An unrelenting nightmare” and then under those sentences, they give you websites where you can read about this specific part of the film. This is interesting as it get the audience involved in the understanding of the film by having good articles about it. The colours used are a lighter as the scenes that are playing where taken from the trailer itself. The audience is also able to visit there Facebook, Twitter page etc. by clicking on one of the icons at the bottom right of the page.
Once the entire introduction is done, this page comes up:
The main image is a mirror and it has been use on all the pages which tell us that this object plays a major part in the movies.Throughout the whole website. There is soundtrack music playing which add something extra to the website. It gives suspense and it feels like a mystery. The music is slow and it gets louder as it goes which is good as increases the suspense and make the website look even scarier and spooky. This mean that they are keeping up the genre which is horror by adding slow, scary music in the background.
If you then clicked on Trailer you this comes up:
This is oculus official trailer. There is not much to say on this page as it is just the trailer. However this is a good idea for marketing their film before its released as it gives the audience an idea of what the story is about but it also increases curiosity as they might want to know more what is going to happen next.
If you clicked on Cast this comes up:
On this page a brief introduction on each character is given. When you click on a character’s name the background picture changes every time to that characters descriptions. All of the pictures have dark lighting which gives something dark and scary to the page even though its only the personal details of the cast. It matches with the other websites pages so the audience is not confused. In addition to this close/mid shots were used for each picture in order to give a clear visual of their face expression which is scared or scary.
If you clicked on Tumblr this comes up:
This is Oculus tumblr official page. As you can see the image for the background is the same as the one that was used right at the beginning of the website. So all the pages kind of link together. On this page they show you that it is now available on Digital HD and Blu-Ray which is a good way of getting people to buy it and watch it at home as some prefer to watch films at home rather than in the cinema. If you scroll down you are able to see other thing such as:
The main image that they used is very good as you can see clearly that this is horror. This could attract the audience as the image shows that this film is interesting and might give them the sensation that they are looking for in a horror film.
There is then a sort of introduction after the page has loaded:
This is just a screenshot of the first page that is used for the introduction but they kind of played like a film so the images keep changing and so does the words that are at the top on the left side of this page. Sentences are given such as “An unrelenting nightmare” and then under those sentences, they give you websites where you can read about this specific part of the film. This is interesting as it get the audience involved in the understanding of the film by having good articles about it. The colours used are a lighter as the scenes that are playing where taken from the trailer itself. The audience is also able to visit there Facebook, Twitter page etc. by clicking on one of the icons at the bottom right of the page.
Once the entire introduction is done, this page comes up:
The main image is a mirror and it has been use on all the pages which tell us that this object plays a major part in the movies.Throughout the whole website. There is soundtrack music playing which add something extra to the website. It gives suspense and it feels like a mystery. The music is slow and it gets louder as it goes which is good as increases the suspense and make the website look even scarier and spooky. This mean that they are keeping up the genre which is horror by adding slow, scary music in the background.
If you then clicked on Trailer you this comes up:
This is oculus official trailer. There is not much to say on this page as it is just the trailer. However this is a good idea for marketing their film before its released as it gives the audience an idea of what the story is about but it also increases curiosity as they might want to know more what is going to happen next.
If you clicked on Cast this comes up:
On this page a brief introduction on each character is given. When you click on a character’s name the background picture changes every time to that characters descriptions. All of the pictures have dark lighting which gives something dark and scary to the page even though its only the personal details of the cast. It matches with the other websites pages so the audience is not confused. In addition to this close/mid shots were used for each picture in order to give a clear visual of their face expression which is scared or scary.
If you clicked on Tumblr this comes up:
This is Oculus tumblr official page. As you can see the image for the background is the same as the one that was used right at the beginning of the website. So all the pages kind of link together. On this page they show you that it is now available on Digital HD and Blu-Ray which is a good way of getting people to buy it and watch it at home as some prefer to watch films at home rather than in the cinema. If you scroll down you are able to see other thing such as:
- Comments that some people felt about the film. This is a good way to get others to watch it.
- Other poster that advertise the film
You are also able to like and share these comments, poster and videos.
Still on the Tumblr page if you clicked on Archives this page comes up:
The things that are on this page are the same things that are on tumblr page if you scroll down. This page was created in order to make it easier for people to find what they are looking for. This also show that they are now going on a different website as if you clicked on JOIN TUMBLR at the top left of the page, you are taken to a page where you can sign up for tumblr which is totally different for the official website.
When I got some feedback I was told that for the analysis of my Oculus poster I should focus more on the shot types, layout, framing and composition. Due to this I went back and made more improvement on the analysis:The layout of the poster is pretty simple. Everything is in the correct place in order to give a clear visual to the individuals that are looking at the poster. The title of the movie is in the bigger font as it is the most important title and this was also done in order to catch the audiences eyes and to get them interested into the film.
The shot type used is a mid-shot. The gives great details such as, the audience is able to see the fear on the characters faces which could make them interested into the film even more. In addition to this due to the image being a mid-shot it makes the mirror bigger which could indicate that this object played a valuable role into the film. Furthermore that fact that they used a dark picture as the background make the writing on it more visual which is good for catching an individual eye.
In terms of framing, the way the poster was put together the poster is simplistic. The writing was placed either at the bottom or the top of the poster which kept the faces of the characters on there clear. If there was writing on the everywhere on the poster it would have looked messy and the audience would have not been able to have a clear visual of the main background.
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